{"code":"BPC","codeName":"Business and Professions Code","section":"17030","citation":"Bus. & Prof. Code, § 17030","status":"in-force","lawOn":"2026-09-28","headings":[{"name":"DIVISION 7. GENERAL BUSINESS REGULATIONS [16000. - 18107.]","url":"https://blackletter.si/business-and-professions-code/division-7"},{"name":"PART 2. PRESERVATION AND REGULATION OF COMPETITION [16600. - 17365.]","url":"https://blackletter.si/business-and-professions-code/division-7/part-2"},{"name":"CHAPTER 4. Unfair Trade Practices [17000. - 17101.]","url":"https://blackletter.si/business-and-professions-code/division-7/part-2/chapter-4"},{"name":"ARTICLE 2. Definitions [17020. - 17031.]","url":"https://blackletter.si/business-and-professions-code/division-7/part-2/chapter-4/article-2"}],"history":"Added by Stats. 1941, Ch. 526.","effective":null,"html":"<p>“Loss leader” means any article or product sold at less than cost:</p><p>(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or</p><p>(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or</p><p>(c) Where the effect is to divert trade from or otherwise injure competitors. </p>","text":"“Loss leader” means any article or product sold at less than cost: (a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or (b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or (c) Where the effect is to divert trade from or otherwise injure competitors.","otherVersions":[],"url":"https://blackletter.si/business-and-professions-code/definitions-17030","source":"California Legislative Information bulk export (pubinfo)"}