{"code":"INS","codeName":"Insurance Code","section":"10870","citation":"Ins. Code, § 10870","status":"in-force","lawOn":"2026-09-28","headings":[{"name":"DIVISION 2. CLASSES OF INSURANCE [1880. - 12880.8.]","url":"https://blackletter.si/insurance-code/division-2"},{"name":"PART 2. LIFE AND DISABILITY INSURANCE [10110. - 11549.]","url":"https://blackletter.si/insurance-code/division-2/part-2"},{"name":"CHAPTER 9. The Private Health Care Voluntary Purchasing Alliance Act [10800. - 10887.]","url":"https://blackletter.si/insurance-code/division-2/part-2/chapter-9"},{"name":"ARTICLE 8. Marketing [10870. - 10873.]","url":"https://blackletter.si/insurance-code/division-2/part-2/chapter-9/article-8"}],"history":"Added by Stats. 1996, Ch. 916, Sec. 1.   Effective January 1, 1997.","effective":"1997-01-01","html":"<p>The board shall establish marketing standards to be used by participating carriers.</p>","text":"The board shall establish marketing standards to be used by participating carriers.","otherVersions":[],"url":"https://blackletter.si/insurance-code/marketing-10870","source":"California Legislative Information bulk export (pubinfo)"}